In 2025, Vietnam's export value of tilapia exceeded 99 million USD.

The United States continues to be the largest buyer of Vietnamese tilapia fillets, with exports reaching $40 million, a surge of 499% compared to 2024. Analysts point out that this growth is due to supply challenges faced by domestic U.S. production and competitive countries like China, where tariff increases and rising production costs have hindered output, creating favorable conditions for Vietnamese exporters to expand their market share in the United States. Brazil emerged as the most prominent new market in 2025, with exports of Vietnamese tilapia fillets to Brazil expected to reach $11 million, a staggering increase of 7552% year-on-year. Industry observers noted that Brazilian distributors are actively seeking stable procurement channels, and demand for frozen tilapia fillets continues to rise. Contrasting the robust growth in the Americas market, exports of Vietnamese tilapia fillets to Russia and Mexico decreased by 29% and 38%, respectively, in 2025. Vietnamese tilapia ...