The Brazilian state of São Paulo is set to adopt a voluntary individual electronic traceability system for cattle, with the goal of achieving total herd traceability by 2030. This initiative, announced by the state's governor and secretary of agriculture, is in response to increasing global traceability requirements, particularly from the European Union and China. The system, known as Sirbov SP, will initially cover at least 20% of the state herd in 2025, which includes an estimated 11.5 million heads of cattle. The voluntary nature of the system is in contrast to Argentina's mandatory system, which has faced criticism from rural entities.