In Europe, the trend for dried fruits is not weakening

The dried fruit market continues to grow, driven by favorable consumer trends. Raphaël Primeurs, a French family business founded 50 years ago by Raphaël Ohayon and now run by his sons Georges and Albert, is a perfect illustration of this dynamism. Specializing in dried fruits, nuts and olives, the company has distinguished itself through its quality requirements. “We work with one product, one variety, one origin,” explains Manon Gayraud, deputy director, who emphasizes the importance of limiting supply sources to guarantee consistent quality, who spoke to Freshplaza. Once seen as a niche market, dried fruits and nuts are now appealing to a wider audience. The growing demand for healthy and practical products, particularly for snacking or sports, has transformed the sector. “Dried fruits have become essential. Products such as cranberries or goji berries, which were previously little known, are now widely democratized,” explains Manon Gayraud. This popularity allows Raphaël ...