Georgia has seen a significant increase in the price of seasonal fruits and vegetables, with an average rise of 25% to 44% compared to the previous year. Both imported and locally produced food items are affected. The National Statistics Office of Georgia has confirmed the price hike, with the most significant increases seen in beans, watermelon, apple, garlic, eggplant, beetroot, plum, cucumber, and peach. Experts attribute the price surge to factors such as subjective issues like retail chain collusion and objective factors like global inflation and domestic market costs. The situation is viewed as socially and economically negative, with potential repercussions on the country's tourism industry and competition of Georgian products in the market.