The Association of United Ranchers of the Río Fuerte in Sinaloa, Mexico, is expressing concern over the low prices their dairy is fetching in the industry, which is way below their production costs. They are advocating for a price of at least $11 per liter to break even, blaming the rise in costs on severe drought leading to increased pasture costs. The association has engaged with state officials and the Sinaloa Regional Livestock Union to address this issue. They also highlighted the price discrepancy between different regions, with Mazatlán paying up to $11 per liter, in contrast to less than $7 in other areas. They are working towards bringing parity to dairy prices across the region.