The potential ban on ziram in the UK is increasing interest in hybrid rye as an alternative crop for maize rotations. Hybrid rye offers several benefits, such as lower production costs, adaptability, and good profitability. It requires less fertilizer, is less prone to disease, and thrives in challenging climate conditions. Its flexibility and high yield potential make it appealing to farmers. The growth of hybrid rye is bolstered by collaborations with seed suppliers and the creation of new markets, including livestock feed and bioethanol production. Experts anticipate that the area dedicated to hybrid rye in the UK could double in the near future.