The average price of pumpkins at the Shuvar wholesale market in Lviv, Ukraine, has increased by 40% compared to last year, reaching UAH 35/kg. This surge is attributed to higher demand and favorable weather conditions, particularly in Transcarpathia and other key production regions. Both large agricultural enterprises and small farms are contributing to the supply of pumpkins and pumpkin seeds, which are popular for their health benefits and use in various products. The market is seeing a rise in demand for both decorative and edible pumpkins, with Transcarpathia focusing on table pumpkins, Odesa and Kherson regions specializing in pumpkin seeds, and Volyn and Rivne regions supplying organic products.