Netherlands: Increase and improve the fresh produce offer concludes in consumer research

Published 2021년 9월 22일

Tridge summary

The Deloitte Retail sector group's Consumer Survey 2021 reveals that consumers prioritize supermarkets that offer a high-quality selection of fresh fruits, vegetables, and bread. The pandemic has shifted consumer preferences towards eating more produce and less processed food. Despite the rise in online shopping, there are still those who prefer in-store shopping, citing benefits like seeing the products first and enjoying the experience. The survey also indicates a shift towards sustainable products and regional supplies, with price and convenience being key factors in shopping decisions.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Tholen - "Offer sufficient fresh and healthy choices, increase and improve the fresh supply, especially fruit and vegetables, and actively inform consumers about the health values of fresh products." That is one of the conclusions of the annual Consumer Survey 2021, presented yesterday by the Retail sector group of Deloitte. The research maps trends and developments in consumer behaviour. At the beginning of June 2021, 2,326 consumers participated in the survey. Response to the question: How important do you think the following aspects of a supermarket's range are? (1 = not important; 10 = extremely important), source Deloitte According to the respondents, the most important aspect of a supermarket's range is a high-quality range of fruit and vegetables. Sufficient range of products, wide choice of fruit and vegetables, quality of good house brands and quality of bread also make up the top 5. Compared to 2019, the respondents find the wide choice and quality of fresh fish, quality ...

Source: AGF