Brazil: Increased domestic and foreign demand should leverage the pork market in 2023

Even with the economic uncertainties that permeate the world market in 2023, the expectation is that the Brazilian pork sector will grow this year. According to Cepea researchers, the foundation comes from possible increases in internal and, above all, external demands. In Brazil, purchasing power tends to remain fragile, which, in turn, ends up heating up domestic demand for pork, which is more competitive compared to others, such as beef. In addition, industry strategies to invest in diversification and positioning of the pork product in the domestic market should be maintained in 2023, strengthening the demand for the protein. As for the external demand for Brazilian meat, the United States Department of Agriculture (USDA) estimates that national exports have increased by 2.7% and the Brazilian Association of Animal Protein (ABPA), by 12%. The sector's bet is on the diversification of destinations and the consolidation of partnerships signed over the past ...