Seedless fruits gain space on supermarket shelves

Watermelon consumption has undergone a transformation in Brazil in recent years. The consumer's search for more quality and practicality has shaped the production chain and made room for smaller, seedless fruits. On Watermelon Day, celebrated on November 26, the retail sector celebrates the consolidation of a new moment for this segment. One of the protagonists of this transition is the Pingo Doce variety, developed by Nunhems®, a BASF Agricultural Solutions brand for fruit and vegetable seeds. The production of this watermelon has been growing, on average, 15% per year in the country, encouraged by increased consumption and high consumer acceptance. The success is explained by the product's characteristics: a smaller, more practical watermelon with an average weight of 6 kilos. Another important quality is the high brix content that gives the fruit its sweetness, in addition to the absence of seeds, which makes consumption even easier. On the shelf, the darker green rind also ...