The Brazilian beef cattle industry is experiencing unusual times and is expected to break records in 2022. Exports reached the highest volume and revenue of the historical series in August and September, with China as the main destination. However, the domestic market demand has been shrinking due to high prices and low purchasing power. The exchange rate has favored exports, making Brazilian beef more competitive in the international market. The industry is also facing uncertainties due to international market uncertainties and the pandemic. Producers are focusing on strict cost control and management to minimize market fluctuations. The future of China's behavior and the domestic market in 2023 is uncertain.