A government cold store at a new vegetable market in Rohtak city has been inactive since 2018, despite the district's vegetable cultivation covering 14,000 acres, including 600 acres of potato farming. The lack of cold storage facilities forces farmers to sell their potatoes at low prices due to increased production costs and glut. Private cold store owners are the only ones profiting from the situation. The article also highlights other challenges faced by farmers, such as the lack of local processing units, low awareness about marketing, and shifting crop trends, which prevent them from achieving fair prices for their vegetables.