The article highlights the launch of the Indian ginger season with a notable surge in demand, attributed to the pandemic's impact and ginger's recognized health benefits. As the world's leading ginger producer, India satisfies 40-50% of global demand, with a significant share being exported. Lekharaj, the director of Greenland Fresco, a prominent exporter based in Karnataka, discusses the market's growth potential in regions like Europe, Russia, and North America, driven by competitive pricing and the product's quality. The article also touches on the expansion in ginger production, which results in lower prices and a competitive edge against competitors like China, Brazil, and Thailand, and emphasizes Greenland Fresco's strategy of maintaining high quality standards to meet customer expectations.