The 101st edition of Anuga, the world's largest food and beverage fair, will be held from October 9th to October 13th in Cologne, Germany. Brazilian companies, especially from the meat industry, will participate, including members of the Brazilian Association of Animal Protein (ABPA) and the Brazilian Association of Meat Exporting Industries (Abiec), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil. The event is expected to generate significant business opportunities, with a focus on promoting international brands of poultry and swine production from Brazil. The Brazilian pavilion will feature a gastronomic area showcasing traditional dishes and will highlight the quality and safety of Brazilian beef. The fair will also emphasize sustainability in the livestock industry.