Dairy prices are experiencing inflation with whey seeing the highest increase of 37%. There has also been a rise in the prices of whole milk powder, skimmed milk powder, butter, and cheddar cheese. China has compensated for the increase in imports, with the highest growth seen in condensed milk, whey, skimmed milk powder, and cheese. The Center for Economic Research in Agriculture (SARA) predicts a decrease in the number of dairy cows in Bulgaria and a reduction in milk production, leading to an expected increase in milk prices due to rising production costs and raw milk prices. A SARA study shows a decrease in factor productivity in the dairy sector from 2008-2010 to 2017-2019, indicating challenges and a decline in competitiveness.