From January to September 2024, Brazil experienced a 6.8% increase in soluble coffee exports, reaching 2.962 million 60 kg bags, and generating a 23.2% increase in revenue, totaling US$ 657.4 million. The growth is primarily due to investments in quality and technological innovations by national industries. The United States continues to be the main importer, followed by Russia, Indonesia, and Mexico. Domestically, Brazil's soluble coffee consumption grew by 2.4%, largely due to a 98.2% increase in freeze-dried soluble coffee and despite a 3.5% drop in spray-dried coffee.