The Irish Farmers' Association (IFA) and tomato producers are advocating for a ban on below-cost selling of horticultural produce in Irish supermarkets. They argue that farmers are not fairly compensated for their produce and that ongoing cheap selling, especially by Aldi and Lidl, is pushing producers towards bankruptcy. An report by economist Jim Power, commissioned by the IFA, supports this claim and recommends a ban on below-cost selling to address the issue. IFA President Tim Cullinan highlighted the significant decline in field vegetable growers in Ireland as evidence of the problem.