Is emerging Europe on the cusp of a meat-free revolution?

Consumers throughout emerging Europe are increasingly keen to adopt meat-free lifestyles.Hitherto a region of carnivores, parts of emerging Europe are changing.Since 2018, according to market research firm GfK, sales of meat in Poland have decreased by 7.5 per cent, while sales of meat substitutes have shot up by 480 per cent.“The numbers indicate a clear decrease in meat consumption by Polish consumers,” says Anna Spurek, the COO of Green Rev Institute in Poland. “As a result, the market for meat and dairy alternatives is growing strongly.”This is also backed up by a visit to any Polish grocery store, where the number of plant-based alternatives to meat and dairy products is now substantial. Aimed primarily at vegans, it’s clear that there is also a wider market of people who simply want reduce their meat consumption without cutting it out entirely.Options for vegans are increasing in the hospitality sector too. In 2019, Warsaw was declared the sixth most vegan-friendly city in ...