The UK is a demanding market for quality agricultural products, having imported over 5.7 million tons of vegetables and fruits worth nearly 6.4 billion pounds in 2020. Despite some Vietnamese fruits like longan, lychee, dragon fruit, pomelo, and rambutan being available in London supermarkets, they face high retail prices due to high air freight costs. Vietnamese businesses aim to meet the UK's strict standards, including Global GAP and HCCP, to compete with suppliers from other countries and increase their market share. The free trade agreement between Vietnam and the UK (UKVFTA), effective since December 2020, is expected to provide Vietnamese agricultural products with a competitive edge in the UK market, provided they meet the necessary quality and consumer taste requirements.