The geese farming sector, led by France in Europe, is facing numerous challenges including bird flu, decreased demand, and the need for more humane animal husbandry. Hungary, leading in exports, has been severely affected by bird flu, causing a significant decrease in the duck and goose population. Despite these challenges, Hungarian waterfowl processors had a stable year in 2023 due to strong export demand. However, the bird flu has disrupted production cycles, potentially leading to a significant loss in compensation. France has initiated a vaccination program against bird flu, starting with mulard ducks in 2023, despite the high costs.