The Indian Sugar and Bio-Energy Manufacturers Association (ISMA) is urging the Indian government to implement policy changes to support the sugar industry amid rising production costs and a forecasted sugar surplus. ISMA is advocating for an increase in the Minimum Sale Price (MSP) of sugar to INR 39.14 per kg, up from the current INR 31 per kg, to ensure mills' financial viability and timely payments to farmers. They also call for higher ethanol procurement prices to meet the government's blending targets and propose a stable framework for sugar exports, including approval for 2 million tonnes of exports. These measures aim to stabilize the industry, support renewable energy initiatives, and enhance India's position in the global market.