Italian pasta, the specification is born to self-regulate voluntary claims

Fifty-seven years ago, with the Purity Law, Italian pasta producers set the parameters which, even today, allow Spaghetti & Co. to be the best in the world, determining the quality standards and criteria which must be adhered to for their production: the obligation to use exclusively durum wheat in compliance with precise analytical parameters, such as humidity, proteins and acidity, and promptly defining the sales denominations of the product, based on precise reference parameters. Today the pasta makers of the Unione Italiana Food renew their commitment to quality and transparency by adopting a Regulation for the self-regulation of voluntary claims used in pasta advertising communication: a voluntary process with which Italian pasta producers undertake to provide the consumer with information increasingly clear. Proposed and approved unanimously by the pasta producers of the Italian Food Union, with reference also to pasta with a protected designation, the objective of the ...