Italian olive oil producers, represented by the agricultural organization Coldiretti of the Apulia region, have raised concerns over a 40.8% surge in olive oil imports from Tunisia, reaching 132,200 tons from January to February 2025. This increase is part of a larger trend, with Europe being the primary destination for 59.5% of Tunisian olive oil exports, followed by North America and Africa. Italy emerges as the leading market, receiving 31.4% of these exports in the first four months of the 2024/2025 season. The situation is further complicated by a significant drop in Tunisian producer prices for olive oil, which fell by 54.9% in February 2025 compared to the previous year. Coldiretti emphasizes the risk of consumer fraud and a potential price collapse for Italian extra virgin olive oil, calling for the maintenance of quality and safety standards as stipulated by EU Regulation 2020/761. The surge in Tunisian imports is attributed to a trade agreement with the EU that allows for duty-free olive oil imports up to a certain volume.