Ivan Marambio, from Frutas de Chile: Fruit stopped being a commodity a long time ago

Published 2024년 4월 24일

Tridge summary

A trade mission from Sichuan, China, to Chile is planning to strengthen commercial ties and increase cherry shipments from Chile to China. The Chilean fruit exporters union is preparing a trip to Chengdu to promote the 2024-2025 cherry campaign. The growth in cherry shipments to China, which has averaged 29% per year, is attributed to the Free Trade Agreement between the two countries and joint promotional activities. Air transport is playing an increasing role in delivering cherries to China, reducing production times and saving costs.

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Original content

The echoes of the Sichuan trade mission to Chile continue. During the Economic Promotion Conference of this Chinese province to the South American nation Iván Marambio, president of the local fruit exporters union, Frutas de Chile, explained that his association is preparing a trip to Chengdu, the capital of the province, from next May. For the executive, there is a lot of interest from the province of Sichuan as well as from Chilean fruit growers in establishing more powerful commercial relations between both sectors and increasing shipments. Chilean producers will meet with local authorities to prepare the promotion of the 2024-2025 cherry campaign, which will begin in August. “The province of Sichuan, and Chengdu in particular, is a strategic place for us,” details the president. For some years now, the Chilean cherry has been a high-end product, since the Chinese consumer buys it largely as a gift, due to its meaning of luck, prosperity and it is an ideal gesture for the ...

Source: Portaldelcampo