Jeongnamjin 'Armi Rice' from Jangheung-gun, Jeollanam-do, has been selected as one of the top 10 high-quality rice brands and will be exported to Austria for the third time. The rice exports have been possible due to continuous management efforts, including export agreements, overseas sales outlets, and promotional events. The success of exporting Armi rice to Austria has led to an increase in exports to other countries as well, with a second export of 50 tons scheduled for Mongolia in December.