Melon / Perilla: State of emergency, shortened business hours result in market slump in Japan

Published 2021년 1월 20일

Tridge summary

The reissue of the state of emergency in Japan has led to reduced restaurant business hours and holidays, causing a surge in the fruit and vegetable market. The popularity of the "GoTo campaign" in December resulted in high melon prices due to demand for year-end gifts. However, with decreased business demand, melon prices have now dropped by 32% from usual and are 40% cheaper than the previous year. This slump, coupled with high heating costs during the cold season, has led to a narrowing price difference between upper and lower grade melons. Small products are also severely affected, with a notable slump. Wholesalers are now primarily selling to supermarkets and are hoping for an increase in domestic consumption.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Due to the shortened business hours and holidays of restaurants due to the reissue of the state of emergency, the market for fruits and vegetables is accelerating. Melon "Earl's" average price (aggregating 7 wholesale data from major regions in each region) It will drop to the same level as in early April when it was announced. Ooba, which is indispensable for sashimi and melons, has been sluggish at 30% lower than normal due to a decrease in business demand. Melon "Earl's" lacking momentum in small sales In December, due to the boom of "GoTo campaign", inquiries were strengthened mainly in the upper grades, and the price remained high due to the demand for year-end gifts. The average price is 799 yen per kilo, which is 32% lower than usual, and it is also 40% cheaper than the previous year. , Temporarily lowered to 3240 yen. Wholesale company "While customers did not go to department stores and fruit specialty stores in the new year and became weak, recurrence orders overlapped. ...

Source: 日本農業新聞