Japan External Trade Organization will fully support the export of Japanese yellowtail to the United States

Published 2025년 2월 17일

Tridge summary

JETRO, in partnership with Japan Food Trading Corporation, aims to expand yellowtail sales channels in the US, capitalizing on the growth of Japanese cuisine and the rise of health-conscious consumers. They will provide samples to around 10 supermarkets in New York and other areas, and develop yellowtail dishes to increase visibility and encourage purchases. The initiative, funded from a 2023 budget, will run from mid-February to March, aligning with a decade of consistent growth in Japanese yellowtail exports to the US, which reached 22.8 billion yen in 2024.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

JETRO hopes to help expand yellowtail sales channels in the United States, where Japanese cuisine is growing in popularity as health-conscious consumers increase. JETRO will work with Japan Food Trading Corporation to provide samples to about 10 supermarkets in New York and elsewhere that are considering selling Japanese yellowtail. JETRO aims to increase the visibility of yellowtail and create an environment for active purchases by providing samples and developing yellowtail dishes, and it plans to encourage restaurants to add yellowtail dishes to their menus. JETRO will carry out activities to promote yellowtail from mid-February to March, with funding coming from a budget ...

Source: Foodmate