Jeju Agricultural Cooperative Business Corporation announced that the first broadcast launch of 'Heart Gold Kiwi,' a premium brand of domestic new variety kiwifruit, was held on the afternoon of the 10th through Hyundai Home Shopping. This new launch through home shopping was driven to inform national consumers about the excellence of high-quality Jeju kiwifruit and to secure a stable sales channel for the farms in the region. In the first broadcast on Hyundai Home Shopping, the unique characteristics of Jeju Heart Gold Kiwi, such as its high sweetness (average 16 Brix or more), smooth texture, and rich juice, were introduced, attracting the attention of consumers. Heart Gold Kiwi is cultivated in Jeju's warm climate and volcanic ash soil, resulting in high sweetness and long-lasting freshness.