Jeonnam Agricultural Technology Institute, demonstration sales of new kiwi variety 'Haegum' at wholesale market

To resolve the issue of low recognition in 'direct trade', Honam Fresh and Cooperation, 'Signal Flare' for opening new markets The Jeonnam Agricultural Technology Institute (Director Kim Haeng-ran) held a fixed-price and direct trade demonstration sale of the gold kiwi cultivar 'Haegeum' at the Gwangju Western Wholesale Market on the 4th to expand its market. 'Haegeum' is a gold kiwi cultivar developed by the Jeonnam Agricultural Technology Institute in 2017 and is currently cultivated in approximately 80 hectares. This demonstration sale was organized in collaboration with Honam Fresh to raise the recognition of 'Haegeum' and diversify its distribution network. The Jeonnam Agricultural Technology Institute expects that this demonstration sale will resolve the problem of limited recognition expansion due to direct trade-centered consumption so far, secure various distribution networks, and serve as a signal flare for opening new markets. Director Kim Haeng-ran of the Jeonnam ...