Peru's coffee production is projected to decrease by 5.5% in 2024, producing 250,000 tons from 380,000 hectares of land, according to the National Coffee Board. The industry employs 200,000 families and has a perceived value of $3.8 billion. However, the board points out challenges such as decreasing productivity, climate change impacts, increased pests and diseases, and high crop management costs, which could threaten Peru's goal of maintaining a 2.5% share of the global coffee market. The board is advocating for measures like the establishment of a commercial articulation fund for coffee-growing families, urgently restructuring Agrobanco, and implementing a program to strengthen cooperative governance to mitigate these challenges and enhance the competitiveness and sustainability of Peru's coffee sector.