The global blueberry industry has seen significant growth in recent years, with approximately 250,000 hectares of blueberries worldwide compared to 75,000 hectares 12 years ago. Chile produces an average of 10 tons per hectare of blueberries, which is not profitable for producers. The industry is focusing on improving quality and implementing a quality system to meet market standards, as well as increasing efficiency and productivity through varietal replacement and growth in lower cost regions.