A campaign encouraging farmers in the North Rift region of Kenya, traditionally reliant on maize, to diversify their crops has seen success, with farmers who diversified reporting increased profits. Paul Keter's switch to coffee, macadamia, and avocado farming has provided him with a more lucrative income than maize, and Elisha Onzilu's tree tomato farming has been equally profitable. Devolved units are supporting this shift by providing seedlings and training, and have also constructed a Sh10 million hatchery and distributed over 500,000 fish fingerlings to promote fish farming. The region is planning to increase the acreage for coffee, avocado, macadamia, and bananas, and has partnered with the Kenya Water Towers Agency to invest in 1,000 acres of land for bamboo farming for export.