Strawberry farmers in Kanthallur and Vattavada, India have suffered significant losses due to the impact of the COVID-19 pandemic on agri-tourism. These villages, known for their cool climate and suitable soil conditions for strawberry cultivation, saw a surge in farmers attempting to grow the fruit after the introduction of high-yielding varieties and a decline in tourism following the first wave of COVID-19. The lack of procurement promises and value-added product development has further exacerbated their financial struggles, leaving them with unsold crops during the second wave of the pandemic.