Key insights into three of Australia’s export markets in Southeast Asia

Published 2023년 4월 4일

Tridge summary

The article provides an overview of the growing market for Australian wine in Southeast Asia, focusing on the countries Singapore, Thailand, and Vietnam. In Singapore, Australia is the leading wine exporter, with wine consumption on the rise due to improving perceptions of Australian wine and increasing high involvement with the wine category. Thailand is an emerging market where wine consumption is largely driven by tourists, with Australia also being the top exporter. Vietnam, with its domestic wine market and significant population growth, presents a promising opportunity for Australian wine, despite strong competition. The article also highlights the impact of free trade agreements on tariffs and the potential for further tariff reductions, making it easier for Australian wine exporters to enter these markets.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In our previous issue we provided an overview of the size and growth of the Southeast Asian wine market ahead of Vinexpo Asia in May 2023. In today’s bulletin, we will focus on three of the key markets for Australian wine exports in the region, bringing you more detailed insights. Perception of Australian wine on the rise in Singapore The largest wine market by value (and second only to the Philippines by volume) in Southeast Asia is Singapore. While the wine market in Singapore is fairly well developed compared to other destinations in the region, Singaporeans only drink 2.6 litres of wine per adult per annum. IWSR has forecasted that Singapore will experience growth by both volume and value during 2021–26, growing by just over 200,000 cases worth US$80 million, or 3 per cent on average per annum. Australia is well placed to take advantage of this growth – being ranked number one in volume and value of wine sales in 2021, with French, Chilean, and Italian wines trailing after. ...

Source: WineAustralia