Key insights into three of Australia’s export markets in Southeast Asia

In our previous issue we provided an overview of the size and growth of the Southeast Asian wine market ahead of Vinexpo Asia in May 2023. In today’s bulletin, we will focus on three of the key markets for Australian wine exports in the region, bringing you more detailed insights. Perception of Australian wine on the rise in Singapore The largest wine market by value (and second only to the Philippines by volume) in Southeast Asia is Singapore. While the wine market in Singapore is fairly well developed compared to other destinations in the region, Singaporeans only drink 2.6 litres of wine per adult per annum. IWSR has forecasted that Singapore will experience growth by both volume and value during 2021–26, growing by just over 200,000 cases worth US$80 million, or 3 per cent on average per annum. Australia is well placed to take advantage of this growth – being ranked number one in volume and value of wine sales in 2021, with French, Chilean, and Italian wines trailing after. ...