Spain: Keys to boosting the valorization of Catalan olive oil

Last Wednesday, October 2, more than 200 professionals from the olive oil sector met in Les Borges Blanques to participate in the Forum of Extra Virgin Olive Oil of Catalonia (FOOVE). At this meeting, the challenges and opportunities of Catalan olive oil were analyzed through four round tables that addressed key topics such as production, gastronomy, health and marketing. One of the highlights was the intervention of Rosalba Arrufat, head of the olive oil sector at Prodeca, who stressed the importance of increasing the value of olive oil and promoting its consumption. A sector in international expansion Arrufat highlighted the strong export nature of the sector in Catalonia, where 99% of companies are SMEs. In 2023, exports reached 600 million euros and, so far in 2024, they have already exceeded 630 million. These data reflect the growing success of Catalan olive oil in international markets such as the United States, Italy, France and the United Kingdom, countries with high ...