Kiwi: From exotic fruit to booming global phenomenon

With exponential growth in international markets, kiwi, originally from China, has become one of the most sought-after fruits worldwide. This small but powerful food, rich in vitamin C and dietary fiber, has gained a prominent place in the healthy diets of global consumers. A recent report by Mordor Intelligence highlights how the growing preference for nutritional products has driven companies to include kiwi in their portfolio, which represents a key opportunity for producers. Countries with the highest consumption of kiwi According to a study in Shenzhen, China is positioned as the largest consumer of kiwi globally, with an annual consumption of 2.2 million tons, equivalent to 57% of world consumption. Despite this leadership, the study highlights a growing international demand, especially in markets such as the United States and Europe. However, behind this success is the need to know in depth the best agricultural practices to guarantee an abundant and sustainable harvest, ...