The 3rd General Assembly of the National Interprofessional Organization of Actinidia (EDOA) focused on the quality, marketing, trafficking, and entry of kiwifruit into third-country markets. The meeting emphasized the need to tackle premature harvesting and illegal trafficking of non-standardized kiwifruit. EDOA predicts Greece's kiwifruit production to be 240,000 tonnes this year. The organization, established in 2020 to standardize and handle the marketing of kiwifruit, will host the 43rd IKO Convention in 2024, with delegates from major kiwifruit producing countries.