Singapore: How AI technology could improve consumer acceptance to palm oil – study

Based on a data from consumer behavioural firm 113 Industries, there exist specific segments of consumers that have yet to make a decision about whether palm oil is ‘good’ or ‘bad’, and the industry needs to utilize AI tech to reach these consumers if it hopes to improve the online narrative surrounding palm oil. The study covered datasets from 240,000 online posts on palm oil between May 2019 and April 2020, obtained from social platforms such as Twitter, Instagram, Reddit and MyFitnessPal. AI and Natural Language Processing (NLP) technology was utilised to identify consumer behavioural patterns and build a model based on this data. According to 113 Industries Director of Insights and Strategy Jenna Monocello Kerr who presented on the study at the recent Palm Oil Trade Fair and Seminar (POTS) 2021, the key to changing online consumer perceptions about palm oil lies in targeting the right, ‘undecided’ consumer segments and swaying them to the positive side. “These Inquirers and ...