The article reports on the start of the strawberry harvest in Bursa's İnegöl district, with the early variety Kurşunlu, also known as the 'red diamond', and the Yediveren variety, which is harvested seven times a year until December. The total yield is expected to reach 35 thousand tons from an area of 13 thousand decares. The strawberries are sold in the field for 35-40 liras and are the main source of income for the community. However, farmers are not satisfied with the current prices and face challenges such as increasing costs. The region exports strawberries to Europe, Russia, and Georgia, with ambitions to expand to more countries, but lacks the necessary cooling systems for efficient transportation.