Korean seaweed is sold in the Vietnamese market

Published 2024년 6월 21일

Tridge summary

The Korean Trade Promotion Agency (KOTRA) has reported a surge in the popularity of Korean dried seaweed and seasoned seaweed in Vietnam, with the country's edible seaweed market trend showing a 40% share of Korean seaweed imports as of 2020. This makes Korea the leading importer of Vietnamese edible seaweed for the fifth year in a row. The rise in demand is linked to the growing interest in Korean health foods and the influence of K-pop. Despite the preference for low-priced seaweed, the market is expected to expand, particularly in the seasoned snack segment, which has seen annual growth rates exceeding 10% in the last five years. This growth is driven by diverse consumer groups, including teenagers and office workers, who enjoy seaweed snacks as a beverage companion.

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Original content

As seaweed is recognized as a health food among Vietnamese, Korean dried seaweed and seasoned seaweed are gaining popularity. According to the Vietnamese edible seaweed market trend recently released by the Korea Trade Promotion Agency (KOTRA). Among local consumers, seaweed is recognized as one of Korea's health foods, and demand is increasing. The major countries from which Vietnam imports seaweed include Korea, Indonesia, China, the Philippines, and Tanzania. Among these, the share of Korean edible seaweed exceeds about 40% as of 2020. Korea has maintained its position as the No. 1 importer in the Vietnamese edible seaweed import market for five consecutive years. Last year, imports of Korean seaweed increased by 89.5% compared to the previous year, accounting for half of all imports. Seaweed products from many Korean brands, such as Seongseong Seaweed, Dongwon, Cheongjeongwon, and CJ Seasoned Seaweed, can be easily found at local large supermarkets. It was found that ...

Source: Susantimes