The global palm oil industry is undergoing a significant shift, with traditional powerhouses like Malaysia and Indonesia facing challenges such as less productive trees, labor shortages, and stricter land clearing regulations. In contrast, Latin American countries, notably Colombia and Guatemala, are emerging as promising new producers. These countries are achieving higher yields per hectare and leveraging technology for traceability and compliance with European anti-deforestation regulations, making them competitive and sustainable sources for the European market. Guatemala, in particular, has made a late but impactful entry into the market, focusing on modern technologies, sustainability, and high productivity within small, integrated estates, setting a new standard for the industry.