The lavender harvest in the Dobrichka region has drastically declined, with plantings reduced from nearly 100,000 decares to just over 27,000 decares. This drop is due to low market prices, stagnant demand for essential oil, and lack of profitability, prompting many farmers to switch to traditional crops like wheat, sunflower, and corn. Additionally, inconsistent quality and yield of lavender oil, caused by heterogeneous varietal composition, have further impacted the industry. While large-scale lavender farming is unprofitable, smaller family farms with professional cultivation practices may still achieve success.