Leaf tea, reborn with green tea... Boseong County-Bohae Brewing business cooperation agreement
Published 2025년 10월 15일
Tridge summary
(Boseong=Yonhap News) Reporter Yeo Un-chang = On the 15th, Boseong County and Bohai Brewing Co., Ltd. signed a memorandum of understanding (MOU) at the Boseong County Office to promote the development of the Boseong tea industry and mutual cooperation.
The agreement aims to create a new regional symbiotic model by combining the excellent raw materials of the Boseong region, Bohai Brewing's fermentation and liquor processing technology, and branding secrets, allowing agriculture and industry to grow together.
Boseong County and Bohai Brewing will focus on developing 'Ipsaeju' products using Boseong green tea, securing stable raw material sales channels for local tea farmers, obtaining official approval for the use of the 'Boseong, the Capital of Green Tea' label and promotional materials, expanding domestic and international sales channels, and conducting joint marketing.
Through the agreement, Bohai Brewing's flagship product 'Ipsaeju' will be reborn as the first diluted soju in South Korea to use Boseong green tea, a green concept brand.
Boseong County plans to increase the supply of green tea raw materials from local farmers and establish a foothold for the high-value-added and sixth industrialization of the tea industry through this.
Representative Director Cho Young-seok of Bohai Brewing said, "By combining Boseong's excellent raw materials with our manufacturing and branding capabilities, we will introduce products that meet market preferences and achieve sustainable growth together with the region."
County Head Kim Cheol-woo said, "This will be the starting point for the mutual growth of Boseong tea farmers and companies, providing farmers with stable sales channels and companies with opportunities for innovative new products."
The agreement aims to create a new regional symbiotic model by combining the excellent raw materials of the Boseong region, Bohai Brewing's fermentation and liquor processing technology, and branding secrets, allowing agriculture and industry to grow together.
Boseong County and Bohai Brewing will focus on developing 'Ipsaeju' products using Boseong green tea, securing stable raw material sales channels for local tea farmers, obtaining official approval for the use of the 'Boseong, the Capital of Green Tea' label and promotional materials, expanding domestic and international sales channels, and conducting joint marketing.
Through the agreement, Bohai Brewing's flagship product 'Ipsaeju' will be reborn as the first diluted soju in South Korea to use Boseong green tea, a green concept brand.
Boseong County plans to increase the supply of green tea raw materials from local farmers and establish a foothold for the high-value-added and sixth industrialization of the tea industry through this.
Representative Director Cho Young-seok of Bohai Brewing said, "By combining Boseong's excellent raw materials with our manufacturing and branding capabilities, we will introduce products that meet market preferences and achieve sustainable growth together with the region."
County Head Kim Cheol-woo said, "This will be the starting point for the mutual growth of Boseong tea farmers and companies, providing farmers with stable sales channels and companies with opportunities for innovative new products."
Original content
(Boseong=Yonhap News) Reporter Yeo Un-chang = On the 15th, Boseong County and Bohai Brewing Co., Ltd. signed a memorandum of understanding (MOU) at the Boseong County Office to promote the development of the Boseong tea industry and mutual cooperation. The agreement aims to create a new regional symbiotic model by combining the excellent raw materials of the Boseong region, Bohai Brewing's fermentation and liquor processing technology, and branding secrets, enabling agriculture and industry to grow together. Boseong County and Bohai Brewing will focus on developing 'Ipsaeju' products using Boseong green tea, securing stable raw material sales channels for local tea farmers, approving the official use of the 'Boseong, the Capital of Green Tea' label and promotional materials, and expanding domestic and international sales channels and joint marketing. Through the agreement, Bohai Brewing's flagship product 'Ipsaeju' will be reborn as the first diluted soju in South Korea to use ...
Source: Yna
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