A recent survey by the Sea-Fisheries Protection Authority (SFPA) in Ireland revealed that consumer attitudes towards seafood purchasing have shifted, with a strong emphasis on quality, legality, and sustainability. The study found that 96% of consumers prioritize quality, while 85% insist on legally caught fish and 87% prefer sustainable practices. The research also highlighted a willingness among consumers to change their buying habits to reduce impact on marine resources. It found that 90% would report illegal fishing and 77% would refuse to buy illegally caught fish. The survey underscores the importance of traceability and environmental concerns, especially among younger consumers. It also highlighted the significance of regulatory compliance and reporting of suspicious activities. The seafood industry in Ireland, which is valued at €1.09bn and supports over 16,000 jobs, is called on to respond to these consumer demands to build trust and assure the sector's future success.