Northern live pig prices on January 13, 2024 are trading at 52,000 - 53,000 VND/kg, while the Central and Central Highlands are around 49,000 - 51,000 VND/kg, and the Southern region is trading in the range of 49,000 - 51,000 VND/kg. Central Retail is launching a Pork Festival in response to the increasing demand and prices of pork as the Lunar New Year approaches, offering discounted prices and promotions at their supermarket locations nationwide until January 24, 2024. This is the first time Central Retail has organized such a large-scale program for pork products in an effort to stabilize the market for essential goods during this time.