The article highlights the rising global demand for seafood, with expectations of an 80% increase by 2050, driven by factors such as population growth, affordability, and cultural shifts. In South Africa, there's a growing preference for high-end seafood, particularly among higher income earners, and a increased demand for affordable options. Atlantis Seafood Products (ASP), South Africa's third-largest fresh and frozen seafood processing and packing factory, is aiming to grow its seafood export market, being the major producer of prime fresh-quality hake fillets and portions for export. The company has created additional 48 skilled jobs per shift by switching from automated filleting machines to a more labor-intensive process. The article also stresses the importance of sustainable and cost-effective practices in the seafood industry.