The Association of Hazelnut Processors and Exporters of Georgia is facing challenges due to the decline in rural residents' interest in tending nut orchards. This issue, highlighted by the association's executive director, Levan Kardava, is hindering the growth and quality of the hazelnut industry. Farmers are perceived to be disinterested in improving the product, and the lack of financial incentives, along with the high cost of manual labor in nut orchards, is pushing farmers towards construction work in cities. The average size of nut orchards is small, and the industry is struggling with pesticide availability and the effects of pests like the stink bug.