Over the past nine months, Vietnam's coffee exports are estimated to reach 1.23 million tons, valued at 6.98 billion USD, an increase of 11.1% in volume and a sharp rise of 61.4% in value compared to the same period; this result far exceeds the entire year 2024 at 5.48 billion USD. To maintain long-term advantages for the coffee industry, innovation in production and enhanced deep processing play a decisive role.