Market trends and export expansion plans for Hong Kong and Malaysia oyster products

Published 2020년 8월 3일

Tridge summary

The article highlights the strategic efforts to enhance the export and market presence of Hong Kong's aquatic products, particularly oysters, in Hong Kong and Malaysia. It discusses the growing demand for sustainable fishing and packaging, emphasizing the need for improving the quality and premium images of oyster products. The article also points out the potential of the e-commerce market, especially among younger generations in Hong Kong and the use of Social Media for seafood sales in Malaysia. It underscores the importance of targeting online consumers and creating marketing strategies that emphasize the product's high-quality, natural nature, and origin to build a premium image in these markets.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Needs to build an image for domestic oyster products It is important to increase the export opportunities by expanding distribution channels considering the interest in sustainable fishing and packaging, as it appears that the quality and premium images are insufficient.Hong Kong's seafood products market size in 2018 Hong Kong's seafood products market size is 1 The company recorded $78.2 million, and aquatic products produced an annual average growth rate of 3.3% for five years from 2014 to 2018. As of 2018, room temperature-stored seafood products accounted for 57.7% of the total seafood products market. Processed seafood products at room temperature include sauces, snacks, and canned food. The room temperature storage products increased by 3.2% per year from 2014 to 2018, and are expected to increase by 3.9% per year over the next five years from 2019 to 2023. Frozen processed seafood products accounted for 32.7% of the total aquatic products market and cold stored seafood ...

Source: Fisheco