The Bulgarian meat industry is facing challenges as seen by the increase in beef cattle advertisements for sale, with concerns about bankruptcies and financial struggles within the dairy sector. Farmers like Ivan Veninski, who relies on his own fodder production and a sustainable farming practice, are feeling the pinch of soaring costs related to feed and fuel. The high prices of corn silage and energy, alongside rising fees at processing plants, are pressuring farmers. There is a desire for legal and technological solutions to allow small and medium farms to sell their products directly to the market, aiming for phytosanitary control and consumer trust. Despite these challenges, there is so far no decrease in market demand for quality Bulgarian meat, but concerns are raised about the ability to maintain prices for consumers if the crisis persists.